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The McCormick View #95: Book Review of 'Content Inc.' by Joe Pulizzi


Content is everywhere. Social media, streaming services, blogs, YouTube. Perhaps you have thought to yourself, "I can make better content than that!" If so, this book, 'Content Inc.' by Joe Pulizzi is where you want to start.

Joe takes you on a step by step journey on how to build a content business from the ground up. He also shows you how to build an audience and deliver content to that audience that matters.

This week's episode of The McCormick View is a review of Joe's book, Content Inc.